Marketing Sr. Specialist – FH Foundation – Orlando in Orlando, FL at Adventist Health System

Date Posted: 10/7/2018

Job Snapshot

  • Job Schedule
  • Location:
    Orlando, FL
  • Job Category
  • Date Posted:
  • Job ID:
  • Job Function
    Marketing / Public Relations
  • Travel
  • Shift
  • AHS Zone
    2-Legacy System
  • Organization
    Florida Hospital

Job Description

Marketing Sr. Specialist – FH Foundation – Orlando

Florida Hospital Orlando seeks to hire a Marketing Sr. Specialist who will embrace our mission to extend the healing ministry of Christ.

Facility Profile:

Located on a lush tropical campus, our flagship hospital, 1,107-bed Florida Hospital Orlando, serves as the major tertiary facility for much of the Southeast, the Caribbean and South America. Florida Hospital Orlando houses one of the largest Emergency Departments and largest cardiac catheterization labs in the country. We are already one of the busiest hospitals in the nation, providing service excellence to more than 32,000 inpatients and 125,000 outpatients each year.

Department Profile:

The Florida Hospital Foundation headquarters are located on the main campus of Florida Hospital in Orlando. At the Foundation we create excellence through partnerships with thousands of people who give in different ways. Some of these people work here. Others live in the community. A few even reside in different states or countries, but all share our purpose of creating an extraordinary healing experience. Generosity has been a part of Florida Hospital’s legacy since its founding in 1908. Join us as we continue to dedicate ourselves to the great purpose of providing hope and healing for people in our community and beyond.

Work Hours/Shifts:

Full Time: Monday - Thursday 8am - 5pm | Friday 8am-2:30pm

Job Summary:

The Marketing Sr. Specialist is responsible for the development of yearly marketing plans for service line and contribution to campus plan. Actively gains knowledge on market competitors, and is actively engaged with research and market analysis. Tracks results of marketing initiatives and reports return on investment related to service line volume goals. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all.

Knowledge, Skills, Education, & Experience Required:

  • Fundamental knowledge of marketing and public relations
  • Ability to work well with others using tact and diplomacy
  • Ability to multi-task and take direction in a matrix work environment
  • Strong organizational skills
  • Self starter
  • General knowledge of computer programs including but not limited to Microsoft office, Outlook, Lotus Notes, First Look, and Adobe Reader
  • Excellent oral and written communication skills
  • Ability to implement initiatives in a strategic manner with minimal supervision
  • Ability to work well with others using tact and diplomacy
  • Bachelor’s degree in Business, Marketing, Advertising, Health Science, or related field
  • Two years of marketing and/or sales field experience

Licensure, Certification, or Registration Required:

  • Valid State of Florida Class E driver’s license and driving record in accordance with Florida Hospital policy

Job Responsibilities:

Demonstrates, through behavior, Florida Hospital’s core values of Integrity, Compassion, Balance, Excellence, Stewardship, and Teamwork

  • Develops yearly marketing plans for service areas assigned.
  • Develops tracking mechanisms to ensure return on investment of key marketing initiatives. Develops quarterly ROI reports for service line administration and Marketing Director.
  • Gains knowledge of competitor’s products and pricing on an on-going basis and shares information with service line administration and Marketing Director.
  • Works closely with CHN counterpart in the development of sales tools and collaterals for key services. Effectively articulates issues and proposes appropriate resolutions to issues that may impact marketability and volume from physicians/clients.
  • Designs and develops service line websites and web strategy incorporating search engine optimization and pay per click strategies. Works with internal web team/external vendors such as copywriters, photographers, and optimization firms.
  • Responsible for event planning including: development of event vision, staffing, catering, venue, internal event team coordination, and ROI reporting.
  • Gathers research analysis and marketing information to develop initiatives that target areas to reach volume and perception goals.
  • Actively seeking internship candidates. Assists in on-boarding, project management, and performance review.

If you want to be a part of a team that is dedicated to delivering the highest quality in patient care, we invite you to explore the Marketing Sr. Specialist opportunity with Orlando and apply online today.

Job Keywords:

Marketing Sr. Specialist Development, Orlando

Position Location:  Orlando
Job:  Marketing / Public Relations
Organization:  Florida Hospital
Primary Location:  US-FL-Orlando
Schedule:  Full-time
Shift:  Day
Job Level:  Staff / Associate
Education Level:  Bachelor's Degree
Travel:  No
Job Posting:  Sep 7, 2018, 1:07:20 PM

Location | Organization | Category | Job Function