Job Snapshot

  • Job Schedule
    Full-Time
  • Location:
    Ocala, FL
  • Job Category
  • Date Posted:
    8/19/2019
  • Job ID:
    19011331
  • Job Family
    Marketing & Communications
  • Travel
    Yes, 25 % of the Time
  • Shift
    1 - Day
  • Application Zone
    1-Shared Services
  • Organization
    AdventHealth Ocala

Job Description


Description

Manager Marketing AdventHealth Ocala

Location Address: 1500 SW 1st Ave Ocala, Florida 34471

Top Reasons To Work At AdventHealth Ocala:

  • Horse Capital of the World
  • Driving distance to Gainesville, St. Augustine, Orlando, Tampa, Sarasota
  • Part of the community since 1898, providing healthcare to Marion County for over 120 years
  • Florida Hospital Ocala offers a broad spectrum of services, with programs that are nationally recognized and accredited
  • Spectacular springs throughout the county

Work Hours/Shift:

Full Time/Days

  • Oversees the development and execution of strategic marketing plans.

  • Develops strategic vision and implementation of marketing and business development plans to meet established volume and market share goals for the hospital. Develops plans to meet goals with tracking mechanisms to ensure success.

  • Develops and manages the service line(s) marketing budget(s).

  • Serves as a leader in working knowledge of the competitive landscape in the Ocala/Marion County market. Maintains a strong working knowledge of competitors, technology, and new physicians in the market. Communicates updates to marketing leadership on monthly basis.

  • Has a strong understanding of market research. Works closely with market research and service line leadership teams on market analysis and reporting to support marketing strategy development and maintaining competitor, consumer and physician information.

  • Responsible for creation and development of content and brand standards for program/service line through use of creative briefs including background, research information, design look and feel, content and copy, timelines and deadline management and graphic content.

  • Develops key messaging, design and provides direction on creative execution.  Oversees the creation and production of all marketing communication materials and facilitates necessary approvals on all materials.  Ensures compliance on all marketing materials and internal initiatives. 

  • Responsible for the development of web and social media content strategy.

  • Responsible for leading event planning including: development of event vision, staffing, catering, venue, internal event team coordination, and ROI.

  • Represents organization at community events as needed or required.

  • Other duties as assigned.


Qualifications

Knowledge and Skills Required

 

  • Excellent verbal and written communications, strong presentation and organizational skills, and solid computer skills are required. 

  • Must have experience with branding, advertising, communications and digital platforms; self-starter with integrated marketing skill set.

  • Must be able to multi-task in a fast-paced work environment, excel under tight deadlines and have working knowledge of Microsoft Office, Word, PowerPoint, Excel and Adobe Reader.

  • Strong project management experience with results-oriented focus.

  • Ability to balance and perform market and business analysis, strategic planning, program management, budget management; ability to deploy, implement and measure effectiveness (ROI) of marketing programs.

  • Strong interpersonal skills; demonstrated team player, consensus builder and persuasive presenter who can work well with others using tact and diplomacy; consistently delivers high level of customer service to internal customers.

  • Ability to collaborate well with others is critical.  Must be able to work in a matrix organizational structure.

  • Must conduct themselves in a professional manor at all times; must be hard working and ethical.

Education and Experience Required

 

  • Seven or more years of experience and proven track record in strategic and integrated marketing communications that includes strategic marketing and planning, advertising and promotional plans, agency relationships and working with a creative development process.

  • Bachelor’s degree in Marketing, Public Relations, Journalism, Communications, Advertising, Healthcare Administration or related field.

  • Previous healthcare marketing experience is preferred.

Education and Experience Preferred

  • Master’s Degree



This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.

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