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Executive Director of Network Development and Marketing in Tavares, FL at AdventHealth

Date Posted: 1/11/2019

Job Snapshot

  • Job Schedule
    Full-Time
  • Location:
    Tavares, FL
  • Job Category
  • Date Posted:
    1/11/2019
  • Job ID:
    18016373
  • Job Function
    Marketing & Communications
  • Travel
    Yes, 25 % of the Time
  • Shift
    1 - Day
  • Application Zone
    1-Shared Services
  • Organization
    AdventHealth Waterman

Job Description


Description

Executive Director of Network Development and Marketing AdventHealth Waterman


Location Address:
 1000 Waterman Way Tavares, Florida 32778

 
Top Reasons To Work At AdventHealth Waterman
  • Immediate Health Insurance Coverage
  • Great benefits such as: Onsite daycare, educational reimbursement
  • High quality of life with low cost of living just outside of Orlando, Florida
Work Hours/Shift:
Full-Time, Days
 
You Will Be Responsible For:
  • Serves as a member of the hospital’s executive team
  • Facilitates and provides strategic direction for the integrated planning and execution of hospital and service line marketing plans including advertising, marketing, community relations, special events, media, sponsorships, physician relations, customer service, internal communication, new business opportunities and market research
  • Utilizes market research data to support marketing strategy/integrated campaign development and maintaining competitor, consumer and physician information
  • Collaborates with the executive team to develop overall organization goals and objectives in the strategic and financial planning process
  • Works with the executive team to develop new business strategies to achieve organization and financial goals

Qualifications
What You Will Need:
  • 12+ years’ experience in healthcare marketing and communications
  • Bachelor’s degree in marketing, communications, business or related field 
Job Summary:

The Executive Director of Network Development and Marketing reports directly to the Vice President of Strategy and Marketing for the Central Florida Division North Region with secondary reporting line to the President and Chief Executive Officer at Florida Hospital Waterman. He/She is responsible for direction of strategy and business development, marketing and advertising, and physician relations for Florida Hospital Waterman and the Lake County service area for Florida Hospital. The leader is responsible for developing and directing initiatives to improve the organization’s market position and achieve financial growth through identification of long-term organizational goals, building of key relationships, exploration of new business opportunities and maintaining extensive knowledge of current market conditions. He/She will lead the Marketing and Communications team to achieve market, sales, and physician and employee engagement goals. Provides input into the development of policies and procedures, ensures all activities comply with hospital and outside regulatory agency standards. Ensures proper workflow and departmental productivity, adjusting staffing levels as required. Brings ideas, concerns and issues to the attention of the executive leadership and acts as a liaison for the department with executive leadership. 



This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.

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