Email Marketing Manager in Altamonte Springs, FL at Adventist Health System

Date Posted: 10/1/2018

Job Snapshot

  • Job Schedule
    Full-Time
  • Job Category
  • Date Posted:
    10/1/2018
  • Job ID:
    18012251
  • Job Function
    Marketing & Communications
  • Travel
    No
  • Shift
    1 - Day
  • AHS Zone
    1-Shared Services
  • Organization
    Adventist Health System Corporate Office

Job Description


Description

Work Hours/Shift

Full Time, Monday-Friday

Adventist Health System Corporate Office

Be part of the Adventist Health System family.

Where you work matters. Working here is like being part of a family. Not just with those you serve, but also with your team members. It’s about making a difference, saving lives, and helping others live a fuller one. You’ll be joining a family of tens of thousands of team members who understand that what they do is bigger than healthcare. It is living out our mission to Extend the Healing Ministry of Christ and being there for someone every step of the way-body, mind, and spirit.

This is more than a career. It is a calling.

With hospitals and facilities in 9 states, you’ll have endless opportunities to take your talents, develop your skills, and grow as a professional in a place that truly cares about your success. If you are driven, compassionate, someone who always wants to go above and beyond because you care and believe what you do makes a differenceAdventist Health System is for you.

GENERAL SUMMARY:

The Email Marketing Manager holds responsibility for implementing successful email marketing efforts to increase engagement and drive revenue. This position is an individual contributor and reports to the Director of Service Line Marketing Strategy and supports the Adventist Digital Marketing Department in a strategic support role. 


Qualifications
What you will be responsible for:
  • Responsible for supporting the strategic vision of the Director of Service Line and Marketing Strategy and Service Lines Marketing leaders.
  • Develop an overarching email strategy to support marketing team’s goals and drive incremental revenue, including the creation of a robust segmentation strategy.
  • Partner with content team to develop a multi-faceted email calendar across several topics and themes to ensure top-of-mind presence with segmented audiences.
  • Partner with Digital Service Line Managers to build email campaigns across all service lines and divisions.         
  • Responsible for growing the engaged email database organically and through the implementation of best practices.
  • Lead the email strategy to communicate the Digital Marketing Team’s efforts/results across the organization.  
  • Responsible for growing the engaged email databased via partnering the with the service line leaders to develop tools to collect emails through traditional (offline) efforts.
  • Develop systematic and documented process for ongoing A/B testing, multivariate testing, and optimization. 
  • Create robust performance reports to effectively measure campaigns.
  • Responsible for the ongoing optimization of email campaigns to increase engagement and conversion rates.
  • Will stay abreast of, and implement where appropriate, cutting edge email technologies.
  • Partner with CRM team to create and implement best-in-class email automation practices. 
  • Individual responsible for ensuring email campaigns are CAN-SPAM compliant.
  • Use data to optimize campaigns, identify and target best prospects and customers, and produce incremental sales and revenue from current or inactive customers.
What you will need:
  • Bachelor’s degree in Marketing, Business, IT, Communications, or related field and 5 years of experience.


This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.

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