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Analyst Search Engine Marketing in Altamonte Springs, FL at AdventHealth

Date Posted: 5/6/2019

Job Snapshot

  • Job Schedule
    Full-Time
  • Job Category
  • Date Posted:
    5/6/2019
  • Job ID:
    18012591
  • Job Family
    Marketing & Communications
  • Travel
    No
  • Shift
    1 - Day
  • Application Zone
    1-Shared Services
  • Organization
    AdventHealth Corporate

Job Description


Description

Analyst Search Engine Marketing AdventHealth Corporate

Location Address: 900 Hope Way Altamonte Springs, Florida 32714

Top Reasons To Work At AdventHealth Corporate

  • Great benefits
  • Immediate Health Insurance Coverage
  • Career growth and advancement potential
Work Hours/Shift:
  • Full-Time, Monday – Friday

You Will Be Responsible For:

  • Analyzes new and potential product/services, markets, and advertising opportunities.
  • Collects and analyzes data on established and prospective leads, competitors, and marketing channels/sources.
  • Monitors PPC account activity daily (budget caps, impression share, quality score) to provide insight on creative copy improvements and optimize click-through and conversion rates.
  • Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.
  • Investigates & provides input for new and existing marketing methods, consumer insights, advertising channels, and results.


Qualifications
What You Will Need:
  • 2+ years’ experience in SEO/PPC management with demonstrable ranking/ROI success
  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR five years related experience
  • Google AdWords Certified
  • Google Analytics Certified
  • Analytically minded with knowledge of website analysis programs such as Google Analytics
  • Knowledge of Google AdWords, Microsoft AdCenter, Facebook
  • Solid understanding of Search Engine ranking factors, algorithms and principles
  • Managing and planning a marketing budget
 
 Job Summary:

The Search Engine Marketing (SEM) Analyst plays a vital role within the Digital Marketing team.  Supports the day-to-day operations of pay-per-click (PPC) strategies and tactics along with being involved in all aspects of SEO, including supporting the SEM Manager with the establishment of digital marketing strategy for all AHS Service Lines and Locations, across any device, channel, platform, market, culture, and language. Responsible for performing analysis of market opportunities, marketing, and analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics.



This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.

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